Private-Label AI Bookkeeping Infrastructure

Your Customers. Your Brand. A New Recurring Revenue Stream.

Launch AI-powered bookkeeping for the businesses you already serve — without building accounting software or staffing a traditional bookkeeping department.

Turn your existing small-business customer relationships into an additional recurring service. SmartBooks provides the AI accounting platform, automation, reporting, and optional managed customer follow-up infrastructure. You maintain the customer relationship and control your offering.

Built for companies serving hundreds or thousands of small businesses.

Partner Portfolio OverviewAll systems operational
Active bookkeeping clients
500
Monthly recurring revenue
$124,500
Accounts managed by AI
4,812
Customer issues resolved
318
Portfolio health500 accounts
421 running normally52 need customer info27 need attention
Monthly recurring growth+18.4%
FebMarAprMayJunJulAugSep

Illustrative interface. Actual features and configuration may vary.

You've Already Acquired the Customers. Now Unlock More Value From Every Relationship.

Acquiring a small-business customer takes time, marketing investment, and effort. But once that relationship exists, there may be opportunities to provide additional valuable services.

Bookkeeping is one of the most important ongoing needs for small businesses. Traditionally, offering bookkeeping requires hiring staff, building processes, selecting software, and managing ongoing accounting operations.

SmartBooks changes that equation. Our partner model gives established companies a way to add bookkeeping to their existing offerings using AI-powered accounting infrastructure.

Create New Recurring Revenue

Add a monthly bookkeeping offering to your existing products and services.

Leverage Your Existing Customer Base

Offer an additional service to businesses that already know and trust your organization.

Avoid Building From Scratch

Use existing AI-powered accounting technology and optional managed operations rather than creating an entirely new infrastructure.

The opportunity isn't acquiring thousands of new customers. It's offering more value to the customers you already have.

Revenue Opportunity Calculator

What Could Your Existing Customer Base Be Worth?

Explore how adding bookkeeping could create an additional recurring revenue stream for your business.

Your assumptions

1%50%
$

Modeling wholesale fee: $129 per active customer per month. Illustrative pricing — final wholesale rates are subject to a partner agreement.

Illustrative results

Estimated bookkeeping customers100
Total monthly customer revenue$24,900
Estimated monthly platform fees−$12,900
Estimated monthly partner revenue after platform fees
$12,000
Annualized partner revenue after platform fees
$144,000/year
Monthly breakdown
Total customer revenue$24,900
Wholesale fees$12,900
Partner revenue after fees$12,000
See What This Could Look Like for Your Company

Partner revenue is shown before sales, marketing, customer acquisition, support, taxes, and other operating expenses. All examples are illustrative scenarios, not revenue forecasts or guarantees. Actual results depend on customer adoption, pricing, costs, retention, and the final partner agreement.

A New Bookkeeping Offering. Without Building a Bookkeeping Department.

We've simplified the operating model so you can focus on your existing customers while our platform handles the technology and bookkeeping workflows.

01

You Introduce the Service

Offer AI-powered bookkeeping to your existing small-business customers. You maintain your brand and customer relationship.

02

Customers Connect Their Accounts

Customers complete a guided onboarding process and connect their supported financial accounts. The platform begins importing and organizing financial activity.

03

AI Handles the Bookkeeping Workflow

The system processes transactions, identifies transfers, supports reconciliation, generates reports, and flags missing information.

04

Follow-Up and Exceptions Are Managed

AI-powered communication handles routine requests. Depending on the partnership model, your team or our managed operations team handles unresolved customer follow-up. Complex accounting matters can be escalated to qualified professionals.

You focus on customer relationships and growth. We provide the accounting technology and operational infrastructure.

Your Business Focuses on Growth. Our Infrastructure Handles the Heavy Lifting.

Responsibility
Your Company
SmartBooks
Customer acquisition
Your Company
Customer relationship
Your Company
Retail pricing
—
Customer billing
—
Accounting technology
—
SmartBooks
Banking integrations
—
SmartBooks
Transaction categorization
—
SmartBooks AI
Transfer identification
—
SmartBooks AI
Receipt processing
—
SmartBooks AI
Reconciliation workflows
—
SmartBooks AI
Financial reporting
—
SmartBooks AI
AI customer communication
—
SmartBooks
Human follow-up
—
Depending on selected program
Exception management
—
Shared according to program
Professional escalation
—
Coordinated according to the agreed process

The split between partner-managed and fully managed follow-up depends on the program you select. Human follow-up, exception handling, and professional escalation are coordinated according to the agreed process — not automatically unlimited on every plan.

AI-Powered Bookkeeping Infrastructure Built to Scale

Behind every partner offering is an accounting platform designed to automate repetitive bookkeeping work and surface the situations that actually require attention.

Automated Transaction Processing

Import supported financial transactions and organize activity with AI-assisted categorization.

Intelligent Transfer Recognition

Identify potential transfers between accounts and reduce duplicate income or expense classifications.

Receipt and Document Processing

Help businesses collect, organize, and associate supporting documents with financial activity.

Reconciliation Workflows

Support account reconciliation and identify transactions or balances that require further investigation.

Financial Reporting

Provide organized financial information and reports that help businesses understand performance.

Proactive Exception Detection

Identify missing information, unusual transactions, disconnected accounts, and other issues requiring attention.

Also included across the platform
Multi-client managementCustomer communication workflowsAI-assisted categorizationBank and credit-card connectivityRevenue recognition workflowsReporting and financial visibilityPartner oversight toolsCustomer onboarding

The platform is designed to automate routine workflows and help identify items needing attention. It does not replace professional accounting judgment, and configuration varies by partnership.

Managed White-Label Operations

Don't Want to Manage the Bookkeeping Operation? We Can Help With That Too.

Our AI handles routine bookkeeping workflows and initiates customer communications. When additional information is needed, the system can automatically request it. Unresolved requests can be routed to a managed operations team for human follow-up. The experience can be configured around the partner's brand and agreed service structure.

AI Identifies an Issue
Automated Customer Message
Automated Reminder
Human Follow-Up When Needed
Customer Provides Information
AI Continues Bookkeeping
Professional Escalation If Required

Arrows indicate sequence. Actual routing and escalation depend on the agreed program.

Example scenario
AI Identifies
Unidentified transaction: $4,850
Result
The response is recorded and routed into the accounting workflow for appropriate processing or review.
Customer Message

“Hi John, we're finishing your September bookkeeping and need a little information about the $4,850 payment on September 17. What was this payment for?”

Customer Response

“That was the down payment on our new work truck.”

What the managed model is designed to provide

Reduced operational burden
Automated first-line communication
Human assistance for unresolved requests
More consistent follow-up
Scalable workflows
Partner-branded customer experience
Clear escalation paths

Important: Routine customer follow-up and professional accounting judgment are separate functions. Managed follow-up is not a substitute for professional accounting or tax advice.

More Revenue Opportunities. Less Infrastructure to Build.

New Monthly Recurring Revenue

Introduce an ongoing bookkeeping service alongside the products you already offer.

Higher Customer Value

Expand the range of financial and operational services available to existing customers.

Stronger Customer Relationships

Become a more integrated service provider to your small-business customers.

Faster Market Entry

Explore a bookkeeping offering without starting a software development project from scratch.

Flexible Branding

Present the service under your own brand through an agreed private-label configuration.

Scalable Operations

Use AI-driven workflows and optional managed follow-up to reduce repetitive manual work.

Your Customers Get Better Bookkeeping Support. You Get a Stronger Business Relationship.

Small-business owners don't want to spend their evenings sorting transactions, searching for receipts, or figuring out accounting software. They want their financial information organized, understandable, and accessible.

Your bookkeeping offering can help them spend less time managing the books and more time running their businesses.

Less Manual Bookkeeping

Automated transaction processing reduces repetitive administrative work.

More Organized Financial Records

Transactions, receipts, and financial information are managed through structured workflows.

Proactive Communication

Customers can be notified when additional information is needed.

Better Financial Visibility

Financial reporting helps owners understand revenue, expenses, and business performance.

A Human Connection

Customers can receive follow-up assistance when automated communication isn't enough.

Support for Their Tax Professionals

Organized bookkeeping records can make collaboration with accountants and tax preparers easier.

We handle the books. You run the business.

Built for Companies That Already Serve Small Businesses

Merchant Services & Payment Processors

Add bookkeeping to an existing portfolio of merchant services.

Payroll Companies

Expand from payroll into ongoing financial recordkeeping.

Tax Preparation Organizations

Create year-round bookkeeping offerings for business tax clients.

POS Providers & Resellers

Offer bookkeeping alongside the systems customers use to run their businesses.

Vertical SaaS Platforms

Extend industry-specific software with AI-powered accounting capabilities.

Business Lenders & Financial Services

Help business customers maintain more organized financial information.

Franchise Organizations

Explore a standardized bookkeeping offering across franchise locations.

Business Formation Providers

Introduce bookkeeping to newly formed businesses.

Don't see your industry? If your organization serves small businesses, we'd like to talk.

Explore a Partnership

Choose the Operating Model That Fits Your Business

Option 1

Platform Partner

We Power It. You Manage It.

Best for companies that already have customer-service or bookkeeping operations.

  • AI accounting platform
  • Multi-client dashboard
  • Transaction automation
  • Financial reporting
  • Exception identification
  • AI communication workflows
  • Partner-managed human follow-up
  • Partner-controlled customer relationships
  • Flexible retail packaging
  • Wholesale platform pricing
Explore Platform Partnership
Recommended for Non-Accounting Companies
Option 2

Managed White-Label Partner

We Power It. We Help Operate It. You Grow It.

For organizations that want the service offered without building an internal follow-up function.

  • Everything in Platform Partner
  • Managed customer follow-up
  • Automated communication workflows
  • Human exception follow-up
  • Partner-branded communication options
  • Operational support workflows
  • Defined escalation procedures
  • Reduced need for an internal bookkeeping support team
  • Wholesale managed-service pricing
Explore Managed Partnership

Enterprise and volume arrangements are available for organizations with large customer bases.

All program capabilities, pricing, branding arrangements, and service levels are subject to the final agreement.

Manage Hundreds of Customers Without Manually Reviewing Every Account

The partner dashboard provides a centralized view of customer activity, onboarding, outstanding requests, and items requiring attention.

Partner Dashboard · Portfolio
Active clients
500
+32 this month
Monthly recurring revenue
$124,500
+18.4% MoM
Open customer requests
73
52 awaiting customer
AI actions this month
12,408
Categorizations & messages
Portfolio status
Accounts running normally421
Waiting on customer52
Follow-up required21
Professional review6
Total accounts500
Follow-up queue
Northwind CoffeeCustomer contacted
$4,850 unidentified
Helix StudioReminder sent
Receipt pending
Cedar & PineResolved
Account reconnected
Stellar SaaSNeeds review
Payroll transfer
Customer onboarding status
78%

Illustrative interface. Actual features and configuration may vary.

From Partnership Conversation to Customer Launch

We work with partners to define the offering, configure the experience, and test the model before expanding.

1

Discovery

We learn about your business, customer base, existing services, and partnership objectives.

2

Business Case

We evaluate retail pricing, wholesale economics, adoption scenarios, and the appropriate operating model.

3

Platform Demonstration

We show the accounting workflows, partner dashboard, customer experience, and managed operations model.

4

Partner Configuration

We establish branding, service responsibilities, communication workflows, support processes, and commercial terms.

5

Pilot Launch

Start with a controlled group of customers to validate onboarding, service quality, customer engagement, and operating economics.

6

Expansion

Once the model is validated, expand through your existing sales channels and customer relationships.

Start with a pilot. Prove the model. Scale with confidence.

Frequently Asked Questions

No. The program is designed for organizations that already serve small businesses and want to explore adding bookkeeping. The platform provides the accounting technology, and the managed option can provide additional customer-follow-up infrastructure.

You Already Have the Customers. Let's Build Your Next Revenue Stream.

Your company has already established valuable relationships with small businesses. Now explore how AI-powered bookkeeping and managed operating infrastructure could help you introduce an additional recurring service.

No accounting platform to build from scratch.
No traditional bookkeeping department required for the managed model.
A new opportunity to provide more value to your customers.

Let's Explore What This Could Look Like for Your Company

Tell us a little about your organization and we'll help you evaluate the opportunity.

Contact information

Company information

Which model interests you?
What are you most interested in?
Schedule a Partner Demo

SmartBooks provides accounting technology and workflow automation. Availability of managed services, professional review, and specific partnership features depends on the applicable agreement. All program capabilities, pricing, branding arrangements, and service levels are subject to the final agreement. Revenue examples shown on this page are illustrative scenarios, not forecasts or guarantees.